ADVERTISING STRUCTURE

Ad Text Structure

The ad text you will learn in this article is about the promotion of goods and services. You are expected to be able to understand the product sample text ad below. An ad text has a structure consisting of titles, product names, and descriptions of products.

1)  Title, located at the very top of the text ads, but not all of the ads include a title, some text ads put the name of the product at the very top.

2) Product name, contains the name of the product being advertised.

3) An explanation of the product, contains a description of the product being advertised, such as specifications, how to get the advertised product, addresses, and phone numbers can be contacted

LANGUAGES STYLE IN ADVERTISIMENT

STYLE LANGUAGE OF ADVERTISING ON TELEVISION

1. Style Language: Hyperbole
Advertising Products: Attack Easy
Sentence: With the power of 10 hands, easy nyuci so lightly

Attack Ads Easy to use hyperbolic language style. Hyperbolic language style is the style of language used to describe the state excessively. Hyperbolic language style is in the phrase â € œdengan strength of 10 hands, easy nyuci so entengâ €. Announces that the language style with easy Attack individually washing clothes feels different because it can help with 10 hands.

2. Style Language: Repetition
Advertising Products: Sari Roti
Sentence: Sari sari bread loaf of bread

Ads Sari Roti use stylistic repetition. Repetition language style is a style particular to repeat the words several times. Stylistic repetition is at the sentence â € œsari bread cider rotiâ €. The language style is intended to make the consumers always remember the name of the bakery products. And indirectly sentences used berulang2 will make it easier for consumers will be the name of the bakery products.

3. Style Language: Climax
Advertising Products: Yamaha Motor
Sentence: Yamaha No. 1 in the world!

Ad Yamaha uses language style climax. Climax language style is a style language that uses something successive increasingly peaked. Stylistic climax is at the sentence â € œYamaha No. 1 in the world! Â €. This style of language stating that Yamaha is a product of the best quality two-wheel vehicle No. 1 in the world and there is no better product from Yamaha.

ADVERTISING (Definition, Types, Requirements, and Sample Ad)

Recognition of advertising is one of the Indonesian material we will study this time. The material that will be discussed this time is understanding, the types, terms, and also an example of advertising. The types of ads are distinguished by two kinds, the first kind of advertising which are distinguished based on the content and the second is the type of advertising that is differentiated by the media used.

Definition of advertisement Advertising is a form of communication from a person, institution, or company that is used to convey information interesting for an audience interested in using something that is advertised. Ad Types by Content Based on the contents, advertising can be divided into three types as follows.

1) Advertisement announcement or notice, which aims to draw attention to the ads that the general public about a case notifications, such as ads grief.
2) Advertising offers (commercial), which is an ad that aims to offer something, such as commercial goods advertising.

3) Public service ads, the ad aims to shed light on some things, such as a ban on advertising drugs and free sex.

Types of Ads by Media Used.
Based on the media being used, advertising can be divided into 4 types including the following.

A) Radio ads, the ads delivered with sound effects.

B) Print ads, the ads use the print and image effects.
C) The television ad, the ad uses sound effects, images, and text.
D) Classifided ads, that is, ads are delivered in a column in the print media and only consists of a few lines. The cost is based on the number of lines used


Advertising Terms
Terms of an advertisement is a reference or thing that must be met for something that can be considered as advertising. Something can be said as an ad if it meets two of the following conditions.

1) Its contents are objective, honest, concise, clear, draw attention, not to offend others.
2) Ad language should be a positive connotation, easy to remember, easy to understand, and give rise to a curious attitude for the masses

Sample ad
Brochures and newsletters is one example of an ad that often we encounter in everyday life. But it is also the most frequently encountered are the ads on television. Here I will give an example of an ad that is distinguished by its contents.

1) Example Ad Announcement

2) Sample Offer Ads (Commerce)

3) Sample Public Service Ads